Being visible online now means more than appearing in a traditional list of search results. Customers may find a business through Google, a map result, a local service search, or an answer generated by an AI assistant. ShareDev helps businesses build a clear, technically sound web presence that can be found, understood, and accurately represented across those experiences.

The three areas below overlap more than they compete. All of them rest on the same foundation: a site that is technically sound, clearly organized, and honest about what the business actually does.

Traditional SEO

Making a website technically accessible, clearly organized and genuinely useful to the person reading it. Not keyword stuffing.

Technically Accessible

If a search engine cannot crawl, index or render a page properly, nothing else matters. Technical reviews, crawlability and indexing checks, canonical URLs, XML sitemaps, mobile usability and site performance come first.

Clearly Organized

Search-friendly architecture, page titles and meta descriptions, heading and content structure, internal linking, and structured data where it genuinely applies.

Measured

Google Search Console and Bing Webmaster Tools setup and monitoring, plus analytics and conversion measurement. Review indexing, crawl health, search queries, impressions, clicks and page performance across Google and Bing.

  • Technical Website Reviews
  • Search-Friendly Architecture
  • Titles & Meta Descriptions
  • Heading & Content Structure
  • Internal Linking
  • Crawlability, Indexing & Canonicals
  • XML Sitemaps
  • Structured Data
  • Mobile Usability
  • Website Performance
  • Google Search Console & Bing Webmaster Tools
  • Analytics & Conversion Measurement
  • Content Recommendations

Local SEO

Helping a business appear when customers search for a service in a particular area - and giving them enough to decide once it does.

Consistent Facts

Company name, contact details and service areas kept consistent between the website and the business profile. Inconsistency is one of the most common and most fixable local problems.

Real Service-Area Content

Content covering the areas a business actually serves, and location pages where they are genuinely warranted rather than generated for their own sake.

Profile and Reviews

Review Google Business Profile and Bing Places information so company name, location, hours, services and contact details remain consistent - plus a repeatable process for requesting reviews so asking becomes routine rather than occasional.

  • Google Business Profile & Bing Places
  • Consistent Company Information
  • Service-Area Content
  • Location Pages Where Appropriate
  • LocalBusiness Structured Data
  • Review-Request Process

We do not control Google rankings, map placement, customer reviews or third-party directory listings. What we can do is make sure the information those systems draw on is accurate, complete and consistent.

Generative Engine Optimization (GEO)

A growing share of customers now ask an AI assistant instead of scanning a results page. GEO is about what those systems find when they look you up.

What it is

Generative Engine Optimization helps AI-assisted search systems understand what a business does, where it operates, and why its information should be trusted. The objective is to make the company's own website a clear, accurate and attributable source.

What it is not

It is not a way to make an assistant recommend you, and structured data alone does not control what these systems say. The work is improving the clarity and accessibility of the information they may use, which is something you can actually influence.

  • Clear Business & Service Descriptions
  • Consistent Company & Location Information
  • Well-Organized Service & Location Pages
  • Direct Answers to Common Questions
  • Descriptive Headings & Semantic HTML
  • Structured Data Where Appropriate
  • Internal Linking Between Services & Projects
  • Original First-Party Content
  • Clear Source Attribution
  • AI-Representation Review

How SEO, Local SEO and GEO Work Together

GEO does not replace SEO. It is an extension of the same technical foundation, content discipline and factual consistency.

SEO

Helps search engines crawl, index, understand and rank the content on your website.

Local SEO

Helps location-based customers find your business and evaluate it against nearby alternatives.

GEO

Helps AI-assisted search systems understand your business and summarize it accurately.

All three depend on the same things: a technically sound website, clear content, consistent facts, and trustworthy first-party information. Work done for one generally benefits the others, which is why we treat them as a single engagement rather than three separate products.

Our Process

  1. Review the current website and search presence. Where you appear now, and where you do not.
  2. Identify technical and content gaps. What is blocking discovery, and what is simply missing.
  3. Confirm services, audiences and geographic coverage. In your words, not assumed from the site.
  4. Improve site structure and on-page information. Architecture, headings, internal linking, content.
  5. Implement appropriate metadata and structured data. Where it reflects something genuinely on the page.
  6. Configure or review analytics, Google Search Console, and Bing Webmaster Tools. So results can be observed rather than guessed. Where available, we also review Bing's reporting for how site content appears across Bing and Microsoft AI-assisted search experiences - this reporting is not identical for every account.
  7. Improve local business information where that is part of the scope.
  8. Review how search engines and AI assistants interpret the business.
  9. Measure and recommend continued improvements. This is ongoing work, not a one-off fix.

SEO & GEO in Our Client Work

Two current engagements covering the full range - site build, SEO, local SEO, service areas, analytics, Search Console, Google Business Profile and GEO.

These describe the work performed. We do not publish ranking positions, traffic figures or lead counts, for these clients or any other.

Common Questions

What is the difference between SEO and GEO?

SEO focuses on how search engines crawl, index and rank your pages so a person can find them in a results list. Generative Engine Optimization focuses on how AI-assisted systems read and summarize your business when someone asks a question instead of running a search. The underlying work overlaps heavily; the audience and the output differ.

Does GEO replace traditional SEO?

No. GEO is an extension of good technical SEO, content strategy and clear, consistent information about your business. A site that is badly structured for search engines will not be well understood by an AI assistant either.

Can you guarantee search rankings or AI citations?

No, and we would be cautious of anyone who does. We do not control Google rankings, map placement, or whether an assistant such as ChatGPT, Gemini, Copilot or Perplexity mentions you. What we can do is improve the clarity, accuracy and accessibility of the information those systems rely on.

Do you work with existing websites?

Yes. A good deal of this work is improving sites we did not build, including WordPress sites. We will tell you honestly if the existing site is holding you back badly enough that rebuilding would cost less than working around it.

Is local SEO only for businesses with a storefront?

No. It applies to any business serving a defined geographic area, including service businesses that travel to the customer and have no public premises at all. What matters is that the areas you serve are stated clearly and consistently.

How are SEO results measured?

Through Google Search Console, Bing Webmaster Tools and website analytics: impressions, the search queries surfacing your pages, clicks, how many of your pages are indexed, crawl issues, and the enquiries or conversions that follow. Exactly what we report depends on the scope we agree. Measurement is set up first so improvements can be observed rather than claimed - and note that no measurement makes rankings or AI citations guaranteed.

Improve Your Search Visibility

Tell us where customers currently find you, where you want to be found, and what is not working. We'll help determine whether the priority is technical SEO, local search, content, GEO, or a combination.

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