Atlanta Discount Blinds

Turning a Large Product Selection into a Clear Consultation Path

Atlanta Discount Blinds is a locally owned family business providing custom blinds, shades, shutters, draperies and motorized window treatments throughout Metro Atlanta. ShareDev rewrote the website and built the search visibility around it, organizing a large product selection into clear paths and guiding visitors toward scheduling a free in-home consultation.

The problem with a catalog this wide is that it is easy to overwhelm someone who arrived with a specific room in mind. A homeowner thinking about plantation shutters for a living room does not want to scroll past every other product category first. Blinds, shades, shutters, drapes and motorization are therefore presented as separate top-level paths, so a visitor can go straight to the treatment they are actually considering.

This is a measured-and-installed service rather than an online purchase, so the website's job ends at booking a conversation, not a checkout. The free in-home consultation is the single conversion action, repeated where a visitor is most likely to be ready for it, and paired with call and text options for people who would rather not fill in a form. Appointment scheduling is reachable from the same prompts.

Because this is a local, in-home service, being found matters as much as the site itself. ShareDev handled SEO and local SEO, built out service-area content for the parts of Metro Atlanta the business actually covers, and did Google Business Profile work so the company presents consistently in local results and maps. Analytics and Search Console were set up so the business can see which products and which areas are drawing interest, rather than guessing.

That work now extends to AI search. Generative engine optimization means structuring the site's information clearly enough for AI assistants to read, attribute and summarize it accurately. Product galleries, company background and service-area content serve both audiences: the homeowner deciding whether to let a company into their house, and the systems increasingly answering that question first.