A Roofing Site That Has to Serve Two Different Buyers
Velocity Roofing is a Metro Atlanta roofing contractor working across both residential and commercial property. Those are genuinely different buyers - a homeowner comparing a handful of local roofers, and a property or facilities manager evaluating a contractor for commercial work - and the website has to speak to both without burying either.
ShareDev built the site with commercial and residential roofing as separate top-level paths, each with its own service content, so a visitor self-selects immediately instead of wading through mixed messaging. Service-area content sits alongside it, giving the site real pages behind the geographies the business covers rather than a single list of town names.
Estimate requests are the primary conversion action and stay reachable from the header on every page, alongside a click-to-call number for people who would rather not fill in a form. Credibility details the business already had - licensing, manufacturer certification, warranty terms, emergency response - are presented near the top of the page rather than buried on an about page, because in roofing those are the questions that decide whether someone calls.
ShareDev also handled the search side: on-page SEO and local search, service-area pages for the regions the business covers, Google Business Profile work, and Analytics and Search Console so the business can see what visitors actually do. ShareDev set up the process for collecting Google reviews too, so asking satisfied customers is routine rather than occasional. The content structure was built to extend, so new service areas can be added without reorganizing what exists.
More recently that has extended to AI search. Generative engine optimization means structuring the site's information clearly enough that AI assistants can read it, attribute it correctly and summarize the business accurately - which matters for a contractor, because a homeowner asking an assistant for a roofer in their area is a question that now gets answered before anyone reaches a search results page.
What We Built
Residential & Commercial Paths
Two separate service tracks so homeowners and commercial property managers each land on content written for them.
Local and AI Search Foundation
Service-area content, Google Business Profile work and on-page SEO for the regions the business covers, plus GEO work so AI assistants describe the business accurately.
Estimate & Call Conversion Paths
Free-estimate requests and click-to-call reachable from the header on every page.