Velocity Roofing

A Roofing Site That Has to Serve Two Different Buyers

Velocity Roofing is a Metro Atlanta roofing contractor working across both residential and commercial property. Those are genuinely different buyers - a homeowner comparing a handful of local roofers, and a property or facilities manager evaluating a contractor for commercial work - and the website has to speak to both without burying either.

ShareDev built the site with commercial and residential roofing as separate top-level paths, each with its own service content, so a visitor self-selects immediately instead of wading through mixed messaging. Service-area content sits alongside it, giving the site real pages behind the geographies the business covers rather than a single list of town names.

Estimate requests are the primary conversion action and stay reachable from the header on every page, alongside a click-to-call number for people who would rather not fill in a form. Credibility details the business already had - licensing, manufacturer certification, warranty terms, emergency response - are presented near the top of the page rather than buried on an about page, because in roofing those are the questions that decide whether someone calls.

ShareDev also handled the search side: on-page SEO, local search foundations, Google Business Profile work, and analytics so the business can see what visitors actually do on the site. The content structure was deliberately built to extend, so additional service areas and educational resources can be added as new pages without reorganizing what already exists.